Making the long-term material future of everyday products visible — to consumers, manufacturers, and the researchers who can change it.
View Category RatingsIndependentConservative methodology v1.3Reviewed by humansLocal AI, no cloudBuilt in Scotland
The HIP Mark
Products that earn a verified HIP Score carry a tier mark indicating their level of material resilience.
Standard
HIP Score 6.0+
Silver
HIP Score 7.5+
Gold
HIP Score 9.0+
What is the HIP Score?
The HIP Score (Human Impact Profile Score) is a number from 0 to 10 that summarises how resilient, responsibly sourced, and long-lived a product is from a materials and supply chain perspective. It is not a carbon footprint — it focuses on whether the materials a product depends on are abundant or at risk, whether they are sourced responsibly, and whether the product can be repaired and recovered at end of life.
Ratings are produced using a local AI scoring pipeline and reviewed by a human assessor before publication. No product data is sent to external cloud services.
The Regenerative Index
Inside the HIP Score sits the Regenerative Index (RI) — a unique scale from −10 to +10 that distinguishes products depleting finite reserves from those actively rebuilding natural capital. Most consumer products today sit below zero.
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−10 to −6
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−5 to −1
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0
-
+1 to +5
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+6 to +10
Why the scores look low
Generic ratings start from conservative defaults — where data is absent, the methodology assumes the worst reasonable case. The gap between that baseline and what a product can verifiably reach is real and measurable; we call it headroom. When a manufacturer submits verified data, the same pipeline scores the actual product and the real picture appears.