The HIP Mark
Three levels. One promise. The product is built to last and asks less of the planet than the typical thing in its category.
A solid baseline. The product is built to last, uses safer materials, and can be repaired or recycled when you're done with it. The maker has shared enough data for us to be sure.
A real step up. Better materials, easier to repair, more recyclable, and longer life than the typical product in its category.
Best in its category. Top scores across all seven things we check. Independently verified by us. This is what good looks like today.
The Regenerative Index
Most things we buy take more from the planet than they give back. The Regenerative Index says by how much.
Takes the most.
Takes a lot.
Breaks even.
Gives a little back.
Gives back more than it takes.
Why do most scores look low?
Most everyday products today aren't built to last. They use materials that are scarce or hard to recycle. We start by assuming the worst when the maker hasn't shared real data — so baseline scores look low on purpose. When a maker shares real data, the score usually goes up. That's the point of the system.
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